Blog 5: Food Lion's Location

Food Lion is a very popular grocery store located all over the Southeast and Mid-Atlantic regions of the United States. It prides its self on having very low prices for quality goods. They have an MVP customer car program so that customers save more. I visited two Food Lion's in Greensboro recently, one on Coliseum boulevard, and one on Market Street.

Both locations were in shopping centers with lower priced stores. The store on Market street shared a shopping center with a Marshall's, Dollar General, and also an ABC store. The store on Coliseum was located right across from a Family Dollar, a CVS, and an urban clothing store. The parking lots for both stores and what seemed like an infinite amount of parking which mad lots seem very empty. Because of all the parking though pedestrians were able to get spots closer to the store and it seemed easier to get in and out, even though only one entrance was accessible when I visited. The lots did not have very good upkeep, and there were stains and trash all over the parking lot along with the pavement being cracked.

I feel like these two locations work out well for Food Lion. Food Lion usually attracts customer that make less money, and even though the one on Market is across from a Harris Teeter, it definitely attracts a different target market. Because the shopping centers these stores are in include many off price retailers locations most likely have lower rent and upkeep which keeps prices down. These locations work because they are convenient for Food Lion's target market. The people who shop at the stores near Food Lion most likely shop in Food Lion too because they are all lower price retailers.