Blog 3: VALS Survey

Before I took this survey, I never thought about what type of consumer I was or that it was so sophisticated. But after taking this survey, I learned a lot about my shopping habits, and I was able to think about and reflect on them. My primary category was experiencer and my secondary category was achiever.

My primary category being experiencer was 100% accurate. I am young as it says and very impulsive. I have made some of my best investments on impulse.I also love sports and social activities, and new possibilities. Also,I spend my income on the exact things it says in the description which is clothes, entertainment, and social activities. I also love to look good an have the best things before anybody else. I am also very enthusiastic and love fashion.

Some of the aspects of the achiever category do fit me but definitely not all of them. I'm not overly conservative or cautious, nor am i conventional. But I do value intimacy greatly and I am goal oriented. My life is centered around my family and my career, which is school right now. I also am busy and like to save time as it says achievers like to do, and image is important to me.

I definitely think it corresponds with our target market. We had Hot Topic and the entertainers category definitely fits the description for a Hot Topic shopper. Innovative, off-key and risky are definitely pictures I get into my head when thinking of someone who shops in this store. People who shop in this store do value entertainment and fashion, and they are also usually young.

Sources!

I forgot to post my source for blog 2!
http://en.wikipedia.org/wiki/Victoria's_Secret#Basic_store_facts

Blog 2: Victoria's Secret History

Last week in my blog, I wrote about Victoria's Secret as my favorite retailer. So this week I am going to provide some history and extra information about this being my favorite retailer. This store was originally created for men who wanted to look for sexy lingerie outfits for their significant others with out having to feel embarrassed in department store lingerie sections. Roy Raymond, a Stanford graduate opened up the first store in San Francisco in 1977. He originally opened four stores and had a catalog. His stores were beneficial to men because of the helpful staff and the way the stores were decorated.

After five years of thriving business, he sold the stores to Limited Brands who still own some of the stock today.Much of the share in Victoria's Secret stores and Bath and Body Works now belongs to Sun Capital Partners. Now one of the top selling lingerie stores, Victoria's Secret sells sunderwear, sweatpants, make-up, fragrances, etc. They want to rid the stigma that all lingerie stores have, which is one that they are sleazy. Victoria's Secret has 1,003 lingerie stores in the United States and 100 beauty stores, and these stores gross $3.7 billion yearly. They use yearly fashion shows and beautiful models called Angels to make all of this money.