Before I took this survey, I never thought about what type of consumer I was or that it was so sophisticated. But after taking this survey, I learned a lot about my shopping habits, and I was able to think about and reflect on them. My primary category was experiencer and my secondary category was achiever.
My primary category being experiencer was 100% accurate. I am young as it says and very impulsive. I have made some of my best investments on impulse.I also love sports and social activities, and new possibilities. Also,I spend my income on the exact things it says in the description which is clothes, entertainment, and social activities. I also love to look good an have the best things before anybody else. I am also very enthusiastic and love fashion.
Some of the aspects of the achiever category do fit me but definitely not all of them. I'm not overly conservative or cautious, nor am i conventional. But I do value intimacy greatly and I am goal oriented. My life is centered around my family and my career, which is school right now. I also am busy and like to save time as it says achievers like to do, and image is important to me.
I definitely think it corresponds with our target market. We had Hot Topic and the entertainers category definitely fits the description for a Hot Topic shopper. Innovative, off-key and risky are definitely pictures I get into my head when thinking of someone who shops in this store. People who shop in this store do value entertainment and fashion, and they are also usually young.
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