Blog 2: Victoria's Secret History

Last week in my blog, I wrote about Victoria's Secret as my favorite retailer. So this week I am going to provide some history and extra information about this being my favorite retailer. This store was originally created for men who wanted to look for sexy lingerie outfits for their significant others with out having to feel embarrassed in department store lingerie sections. Roy Raymond, a Stanford graduate opened up the first store in San Francisco in 1977. He originally opened four stores and had a catalog. His stores were beneficial to men because of the helpful staff and the way the stores were decorated.

After five years of thriving business, he sold the stores to Limited Brands who still own some of the stock today.Much of the share in Victoria's Secret stores and Bath and Body Works now belongs to Sun Capital Partners. Now one of the top selling lingerie stores, Victoria's Secret sells sunderwear, sweatpants, make-up, fragrances, etc. They want to rid the stigma that all lingerie stores have, which is one that they are sleazy. Victoria's Secret has 1,003 lingerie stores in the United States and 100 beauty stores, and these stores gross $3.7 billion yearly. They use yearly fashion shows and beautiful models called Angels to make all of this money.